Jon Varley
PARTNER, CAPITAL MARKETS
Jon has over 15 years of experience in capital markets, with a background in institutional equity trading, corporate advisory, and institutional sales. At Moneta, Jon works with corporate clients and investors to provide strategic market insights and investment solutions. Jon co-founded 4Front Advisory, where he helped businesses develop growth strategies and navigate capital markets. He also served as Director of Institutional Sales at Tetra Trust Company, where he focused on expanding institutional relationships and market positioning.
As Chief Growth Officer at Nine Dynamics, Jon was responsible for business development and operational strategy. Earlier in his career, Jon gained extensive experience in equity markets and institutional investment strategies.
Background Snapshot
4Front Advisory, Co-Founder and Partner (2021 – 2025)
Tetra Trust Company, Director, Institutional Sales (2021 – 2022)
Nine Dynamics, Chief Growth Officer (2018 – 2019)
AltaCorp Capital Inc., Institutional Equity Trader ( 2012 – 2018)
Northland Capital Partners, Institutional Equity Trader (2010 – 2011)
Canaccord Adams, Institutional Equity Trader (2007 – 2010)
Expertise
Jon works with client companies to assess capital structures, market opportunities, and investment strategies. His experience spans institutional trading, corporate finance, and strategic advisory, with a focus on aligning capital solutions with business objectives.